Why Acro Paints

Why Acro Paints

The People behind Acro Paints have been in service of the construction industry for more than 70 years. Started out as Distributors of white cement from Travancore cements South india and are now one of the most respected paint brands in North India (as operations are restricted to 12 states currently).

Pushed forward by technological innovation, Acro is one of the pioneers of textured and designer coatings in India and its brand Super Acrocem is the largest selling ISI marked brand of cement paint in the country.

Acro has many very innovative products like Firegard Aqua- a water based fire retardant coatings, Acro Wudseal – a water based replacement for NC sealer for wood coatings, hygiene paints, anti-carbonation coatings and many more new and upcoming coating technologies.


R&D & innovation is at the core of the Organisation where continuously delivering products to delight and exceed customer expectations is the value that Acro Teamwork is based upon.

When most products and a single USP, many Acro products have multiple multifunctional USPs that make our products more value for money. They decorate your homes while ensuring excellent protection for your walls and structures.
Constant R&D & technological developments enable Acro products to withstand the test of time and weather. 

Acro is a trusted brand that stands for excellence in products and practices.